Our Mission

Simplify the lives of people who make and move the products we all use everyday.

Our Values

Customer Obsession

We are deeply committed to our customers and partners. We anticipate, understand, and fulfill their mission-critical business needs with every innovation.

Be an Owner

We embrace an owner's mindset as we partner with business owners of all sizes. Teamwork, accountability, and resourcefulness empowers us to excel in every challenge.

Champions Mindset

Setbacks are stepping stones for us. We expect challenges and thrive on them, while seeking continual 1% improvements in all that we do, every day.

Curiosity and Drive

We approach every challenge with a growth mindset. Together, we uncover creative solutions to help our customers and each other, turning ambiguity into clarity.

Bias Towards Action

Ideas are just the beginning. We prioritize thoughtful execution and constant iteration, transforming vision into reality. We make things happen.

Make Magic

In our complex world, we seek to simplify and create magical experiences for our customers and partners. We turn challenges into opportunities to delight and inspire.

Built by world-class technologists and operators

Dipti Desai
Co-Founder & CEO
Ex-Uber, Turn
Suparna Gharpure
Co-Founder & Engineering Lead
Ex-Bain, Firmenich, IIT-Bombay
Sam Landman
Board Member
Mosaic General Partnership
Tom Barone
Executive Advisor

Our Investors

Mosaic GP
Village Global
Alumni Ventures

And leaders from . . .

Freight Waves

Ready to join the fastest growing brands running on Crstl?

Book Demo